NIT Jalandhar

डा बी आर अम्बेडकर राष्ट्रीय प्रौद्योगिकी संस्थान, जालंधर
Dr B R Ambedkar National Institute of Technology, Jalandhar

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Dr Jagwinder Singh

Name : Dr Jagwinder Singh
Designation : Associate Professor
Department : Humanities and Management
Qualification : PhD Business Management (Panjab University Chandigarh)
MBA Marketing and HR (Shivaji University Kolhapur)
B.Sc Science (Panjab University Chandigarh)
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Email ID : singhj@nitj.ac.in
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Research Profile

Research Interests : Marketing, Consumer Behavior, Relationship Marketing, Consumer Loyalty, Social Marketing, Organizational Change, and Educator Development
Brief Research Profile: :

Journal Publications

Year Journal Publication
2022 Journal of Applied Social Science, Vol 16 (1), pp 209-222 Asrar Ahmad and Jagwinder Singh, 'Influence of Processes of Change on Stages of Change for Smoking Cessation'
2022 Journal of Applied Social Science, Vol 16 (3), pp 555-571 Asrar Ahmad and Jagwinder Singh, 'Smoking Cessation Interventions across Different Stages of Change'.
2022 Social Responsibility Journal doi.org/10.1108/SRJ-09-2021-0385 Ranjit Kaur and Jagwinder Singh, 'Perceived determinants for modifying littering behavior – a study testing the influence of perceived behavioral control, environmental factors and intention'
2022 Journal of Applied Social Science, Vol 16 (1), pp 88-106 Jagwinder Singh and Ranjit Kaur, 'Factors Influencing the Attitude Toward Anti-Littering Behavior'
2022 Journal of Hospitality and Tourism Insights Anuradha Sharma, Jagwinder Singh and Gyan Prakash, 'Consumer confusion and decision postponement in the online tourism domain: the moderating role of self-efficacy'
2021 Social Marketing Quarterly, Vol 27 (2), pp 117-132 Jagwinder Singh and Ranjit Kaur, 'Influencing the Intention to Adopt Anti-Littering Behavior: An Approach With Modified TPB Model'
2020 International Journal of Asian Business and Information Management, Vol 11 (1), pp 21-47 Shivani Saini and Jagwinder Singh, 'Managing Consumer Loyalty: An Expanded Model of Consumer Experience Management and Consumer Loyalty'
2020 Business Perspectives and Research (Online First) Shivani Saini and Jagwinder Singh, 'A Link Between Attitudinal and Behavioral Loyalty of Service Customers'.
2020 Applied Marketing Analytics, Vol. 5 Issue: 4, pp 371-386 Lovekesh Sarda and Jagwinder Singh, 'Personal values and purchase of mass media entertainment services in rural India'
2019 Journal of Workplace Learning, Vol.31 Issue: 6, pp 377-390 (Emerald publication) Payal Sharma and Jagwinder Singh, 'Competences desired among educational leaders of technical education degree institutes'
2019 SCMS Journal of Indian Management, Vol.16 No. 3, pp 87-100 (Scopus Indexed) Lovekesh Sarda and Jagwinder Singh, 'Personal Values of Rural People'
2018 Journal of Workplace Learning, Vol. 30 Issue: 8, pp.613-625. (Emerald publication) Payal Sharma and Jagwinder Singh, 'Teachers’ professional development through teachers’ professional activities'
2018 Higher Education, Skills and Work-Based Learning, Vol. 8 Issue: 4, pp.511-526. (Emerald Publication) Payal Sharma and Jagwinder Singh, 'Quality of teachers in technical higher education institutions in India'
2016 Journal of Modelling in Management, Vol. 11 No 1, pp 91-115 (Emerald Publication) Importance of CEM in CRM-CL framework
2016 Vision: The Journal of Business Perspective, Vol. 20 Issue: 2, pp 121-134 (Sage Publication) Managing Consumer Loyalty through Acquisition Retention and Experience Efforts: An Empirical Study on Service Consumers in India

Conference Publications

Year Conference Publication
2008 International Conference on Innovation for Competitive Advantage jointly organized by PES Institute of Management Bangalore and Indiana University of Pennsylvania, USA on 5th-6th January, 2008 at PESIT Campus, Bangalore Innovative Marketing-Secret of Success in the New Era
2003 International Conference on the subject-Strategic Marketing in the Global Economy held at Nirma Institute of Management, Ahmedabad from January 2-4, 2003 Strategic Marketing-Key to Success in changing Business Scenario in India
2000 30th ISTE Annual Convention and National Seminar held at Nirma Institute of Engineering, Ahmedabad from December14-16, 2000 Modular System of Technical Education-An Appraisal

Book/Chapter Publications

Type Title Publisher Authors ISBN/ISSN No. Year
Book Revolutionizing Business Marketing through Experience Mix: Designing and Managing the Perfect Customer Experiences Xpress Publishing (Notion Press) Shivani Saini and Jagwinder Singh 9781636334653 2020
Book Chapter Drivers of consumer loyalty in the wellness sector inInnovative Management and Business Practices in India IGI Global Shivani Saini and Jagwinder Singh ISBN13: 9781799815662 2019
Book Chapter (Scopus Indexed) Cultivating Emotional Branding Through Customer Experience Management: From the Holistic Experience Perspective in Driving Customer Appeal Through the Use of Emotional Branding IGI Shivani Saini and Jagwinder Singh 9781522529217, 9781522529217 2017

Research Projects

Role Project Type Title Funding Agency From To Amount Status Co-Investigator

Events Organized

Category Type Title Venue From To Designation

Professional Affilation

Designation Organization

PhD Supervised

Scholar Name Research Topic Status Year Co-Supervisor
Ranjit Kaur Impact of Social Marketing on Changing Littering Behavior in India Awarded 2022
Asrar Ahmad Teeli A Study on Smoking Cessation in India using Trans-Theoretical Model (TTM) of Behaviour Change Awarded 2022
Lovekesh Sarda Impact of Personal Values on Rural Buying Behaviour in Punjab Awarded 2021
Payal Sharma Teachers' Competence Development: A Study of Technical Education Institutes of Punjab Awarded 2019
Shivani Saini Role of Consumer Experience Management Versus Consumer Relationship Management in Consumer Loyalty Awarded 2016

PG Dissertation Guided

Student Name Dissertation Title Status Year Co-Supervisor

Patents

Name Reg./Ref. No. Date of Award/Filling Organization Status

Admin. Responsiblities

Position Held Organization From To

Award and Honours

Title Activity Given by Year